Client

  • Commissioned by the Government of Quebec, Emplois en Régions supports immigrants who want to work outside the Montreal region.
Mandate
  • Develop awareness of Emplois en Régions and generate more service registrations

Case Study

A well-targeted multichannel campaign designed to generate a record number of registrations

617% increase

Website leads

144% increase

Website visits

1st page

Target keywords’ organic search engine results

The implement of a major multichannel strategy, including search engines and social media, has allowed Emplois en Régions to exceed its enrollment goals in the first five months of the campaign.

Nos objectifs

Implement a strategy that will ensure a constant flow of demand in a defined territory

Meet the enrollment objectives set by the Ministère de l’Immigration, de la Diversité et de l’Inclusion in a given time

Establish Jobs in Regions as a key player in regionalization in Quebec

Analyze and optimize Emplois en Régions continuously

Our approach 

PLANIFICATION

A precise persona profile and a thorough study of potential audiences to identify opportunities and build an action plan.

IMPLEMENTATION

Keep a 360° digital presence supported by different traditional media and orchestrated by several people in order to reach the target audience.

OPTIMIZATION

Analysis of collected data and continuous campaign optimization to reduce the cost per acquisition. Strategic recommendations to align efforts with identified market opportunities.

Hamak has allowed us to exceed our objectives and increase our visibility among thousands of immigrants throughout Quebec through a comprehensive and effective digital strategy. We have benefited from the team's experienced work on many fronts, both in terms of our positioning in search engines and our presence on social networks. A big thank-you!

Aoura BizzariManaging Director, Emplois en Régions